A rightsholder is typically an artist, a record label or a publisher. ![]() Spotify claims to pay over 70% of its revenues to rights holders. How to get on Spotify Playlists Infographic These can boost your stream numbers, which help propel you into more playlists. You can drive streams using a variety of growth hacks. Check out a presentation, From Pays To Plays, I wrote in 2016, anticipating the switch away from downloads towards streams. These are the modern currency of streaming. The key to gaining more listeners, resulting in more revenue, is to get onto playlists. That’s significant, as we’ll see later when we examine Spotify advertising. To save you doing the maths, that means over 185m people listen using the free, ad-funded version. The latest statistics from Spotify show they have over 144m paid subscribers and 320m total listeners. Roll on 11 years, Spotify’s reported revenue in 2020 Q3 was $1.975bn. The sales rep told us invoice number 0000001 was actually a test invoice, so we were the first company to advertise on Spotify! Shortly after, we received an invoice from them, numbered “Invoice 0000002”. We thought this was a great opportunity to strike a discounted deal with them! So, after speaking with their Sales Rep, we launched a campaign for an artist called ‘Master Shortie’. Our team was playing Spotify in the office and realised all the adverts were produced in-house and only advertising Spotify, meaning, there was no paid advertising on it yet. In early 2009 I worked at an marketing agency in London. I was already familiar with ‘Jukebox’ style music services, so after checking it out, I immediately signed up. ![]() In late 2008 a friend told me about Spotify. ![]()
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